The Chiropractic Philanthropist with Dr. Ed Osburn
The Chiropractic Philanthropist with Dr. Ed Osburn
165: Dr. Peter Levy: Creating the practice that SUPPORTS your LIFE

Dr. Peter Levy is a chiropractor who spent from 1980 until 1991 studying and using any and all of the soft tissue techniques and therapies he could find in his search for speedy and thorough results for soft tissue injuries. As he is quick to say, “I’m certain there is a place for ultra sound, interferential current and muscle stim etc., but I can unequivocally state that I can do more with my hands in a shorter time than with almost any piece of equipment or other technique.” Dr. Levy ran a successful practice in Santa Barbara for 11 years until he saw an advertisement for a seminar given by Dr. Gary Glum, D.C., the developer of Neuromuscular ReeducationSM. He took the four-day intensive seminar for $2500.00 and never looked back. Once he had mastered the technique he sent out a letter to his entire patient base, which said: “…for those of you who thought I was a good, effective practitioner to start with I have something better. To those of you who felt I was average and didn’t quite handle all of your musculoskeletal problems and for those of you who just didn’t like my work/results I have a challenge/offer: Come in and let’s discuss your problem. We’ll mutually agree on a given number of visits. If, by the end of those visits, you (not me) don’t think you are enough improved to make it worth your while to be coming in…the treatment is free…on me…no charge…zip…nada…nothing.” Who do you think could refuse an offer/challenge like that? 43 inactive patients responded within 2 weeks. A total of 118 people responded to his letter/challenge over the next 90 days. Only 3 people out of all those people who responded told him the treatment hadn’t made a difference in any way (he says he could have predicted those three with a moment’s thought…and it wouldn’t have mattered if 20 people didn’t pay.) His practice was transformed overnight !!! The bottom line was that he had a wealth of new patients paying cash (he would give them super-bills for their insurance…but he ran a cash-only practice). He had an entirely new referral-based, “waiting-list” practice and had a confidence that was unshakable based on knowledge, results and satisfied patients. Dr. Levy also developed an entirely new type of clientele; highly-competitive professional athletes, who needed effective and speedy results. Shortly thereafter, Dr. Glum, intent on retiring from active practice, was so impressed with Dr. Levy’s skills that he hand picked him to carry on the teaching of Neuromuscular ReeducationSM. Dr. Levy opened a second practice based in Los Angeles from scratch. Within a year he had generated over $200,000 working three days a week with one assistant and no advertising as a cash-only practice. His assistant would work on a specific area for 15 minutes and then send the patient in to Dr. Levy for 15 minutes of additional Neuromuscular ReeducationSM and rehabilitative exercises. People were paying $100.00 for 30 minutes of effective treatment and Dr. Levy and his assistant were seeing 4 people an hour. Not only were patients lined up waiting to get worked on, but also the “word of mouth” referral system worked for the first time — in a big way. He stopped scheduling patients after the original series of treatments and they would almost invariably call back and schedule for other parts of their body, other members of their family and/or friends. He closed the Los Angeles office after the birth of his daughter and returned to Santa Barbara full-time. After he moved to a home-office arrangement in 1995 he worked without an assistant and was still charging $100.00 for 15 minutes based on results: “You don’t feel improved, you don’t pay!” was his guideline and not too many people left without paying. He gave up scheduling patients and let them handle it by filling out their own appointments in his book. It was a clean cash practice…and when patients wanted him to deal with their insurance companies he charged the patient $250.00 an hour, in advance! That’s right! $250.00 an hour…not too many people would pay that! But they wanted the results. They started to fill out the forms themselves and used a super bill that Doctor Levy gave them stapled to their own treatment notes that they had filled out on each visit. Paper work was reduced drastically, cash flow improved dramatically and the pleasure was back in his practice. He has been teaching Neuromuscular ReeducationSM seminars for the last 17 years to small groups of highly motivated doctors, physical and massage therapists and team trainers. He also works with individual practitioners and their support staff in their clinics. Dr Peter J. Levy is the only approved instructor for Neuromuscular ReeducationSM Seminars in the Health Science Post-Graduate Education Department of the University of Bridgeport for Continuing Education Credits.

Dr. Levy lives in Santa Barbara with his three beautiful daughters and yes, those are twins!

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